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Home ยป Apple receives patent for augmented reality headset

Apple receives patent for augmented reality headset


Apple may be looking to secure the “Reality” trademarks again ahead of the launch of its long-awaited AR/VR headset, according to Bloomberg. Applications for the names “Reality One”, “Reality Pro” and “Reality Processor” have been submitted in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. Although Apple did not directly request trademarks, they were filed by law firms that were previously used for trademark claims. In February, there were hints that Apple might be using the “Reality” branding for its headsets when the term was discovered in GitHub open source and App Store download logs. Then, in May, trademark applications for RealityOS were found in the United States Patent and Trademark Office (USPTO).

They were filed by a company called Realityo Systems, but evidence suggests it is a shell company set up by Apple to cover its tracks. With RealityOS as a potential name for the operating system, Reality One and Reality Pro could be naming options for real headsets. The “Reality Processor” may be an M2-based chip designed for the headset, which reportedly includes 16 gigabytes of memory, as well as graphics technology designed for high-resolution VR and AR images. There are similar hints in the new documents. According to Bloomberg, three of Reality’s trademarks were registered by a shell company, Immersive Health Solutions LLC, in February. It was registered by another shell corporation, often used for filing by firms that want to avoid publicity. Meanwhile, trademarks registered in other countries, such as New Zealand, were created by law firms that Apple has used in the past.

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