When developing Resident Evil 7: Biohazard company Capcom persistently offered to release a service game with a multiplayer component and microtransactions. The executive producer said Jun Takeuchi.
In conversation with a game designer Shinji Mikami he explained that management was putting pressure on the team in an attempt to implement online features. But when Takeuchi joined the development, the original plans were abandoned.
The initiative came from Capcom marketers, who believed that it was necessary to create projects that a mass audience was asking for. That is, the new Resident Evil was supposed to get multiplayer, downloadable content, constant updates, microtransactions and so on.
There were so many demands that the president intervened Kenzo Tsujimoto, who heard about the unsuccessful attempts and summoned Takeuchi to his office. On January 4, the first working day of the new year, he informed the producer that Resident Evil 7 was in a deplorable state and asked Takeuchi to intervene and help.
The producer insisted on bringing Kosi Nakanishi to development as a game director, and then proceeded to remove microtransactions from Resident Evil 7 and try to discourage marketers from turning the project into a service game.
As a result, having cut out everything unnecessary, the developers were left with the “worst nightmare of a marketer” – a single-player horror. However, this did not stop the sales of Resident Evil 7. The game was so successful that it sold over 11 million copies, second only to Monster Hunter: World in Capcom’s “platinum” list.
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