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Home ยป Media: Russian retail chains can receive state support for the promotion of domestic electronics

Media: Russian retail chains can receive state support for the promotion of domestic electronics


Russian retail chains can receive subsidies from the state to cover the cost of advertising consumer electronic equipment (laptops, system units and tablets) of domestic production. Such an idea according toKommersant“, are currently being discussed by the government, large retailers and Russian electronics manufacturers.

It is reported that this should increase the recognition of Russian brands in the consumer segment.however, electronics manufacturers emphasize that in addition to marketing support, they also need preferential loans for the production of large batches of products that cannot yet compete in price with foreign counterparts.

“Large chains have expressed interest in selling Russian electronics, but they need state support to promote brands. The consumer must be motivated to at least get acquainted with domestic products,” a source in the government told Kommersant.

The amount of support is tentatively estimated at 1 billion rubles.


AT “M.Video-Eldorado“declared that they were interested in expanding the range of domestic equipment. The details of the project, according to the retailer, are still being discussed.

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