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Home ยป Phil Spencer reveals what prompted Microsoft to buy Activision Blizzard

Phil Spencer reveals what prompted Microsoft to buy Activision Blizzard


Corporation Microsoft has an increased interest in the mobile digital entertainment and gaming market. This was one of the key arguments in favor of buying a publishing house. Activision Blizzardwho owns the rights to the super popular franchise Candy Crush and other mobile projects that annually bring multimillion-dollar profits. About it in an interview Bloomberg told head Xbox Phil Spencer.

“When we think about our capabilities, about plans for further development, we must take into account that mobile phones are the world’s largest gaming platform. One and a half billion people play on phones.

I bitterly admit that for Microsoft the mobile market is a somewhat alien space. We are a console and PC company and have almost no creative departments that are involved in the development of popular mobile games.

Working in the industry for a long time, at some point you somehow get acquainted with various gaming companies and you can immediately understand in which area it is more convenient and efficient for them to work. When we started internal discussions with Activision Blizzard, the focus was on the mobile market, as well as PC development in the case of Blizzard Entertainment. These two points attracted us very much,” said Phil Spencer.

Recall that, according to a recent financial report, for the second quarter of this year mobile games made more money for Activision Blizzard than console and PC games combined. Spencer promises to keep Call of Duty and other Activision Blizzard franchises on the PlayStation after the takeover of the publisher.

See also: The Japanese are disappointed with the news about the rise in price of PS5, many are asking to release Final Fantasy XVI on PS4 and PC.


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