55% of Russian gamers have become less likely to buy games after February 2022. This is written by the media with reference to a study of advertising programmatic Platform.
The main reason that led to the decrease in purchases was high prices. This was the answer of 34% of the respondents. At the same time, the same number said that they switched to torrent trackers.
Besides, 15% of respondents refused purchases “for reasons of principle” after developers and publishers left the Russian market7% of Russians cited a drop in the quality of released games as a reason, another 10% said they did not want to look for workarounds to make a purchase.
Thus, a quarter of the players who continue to make purchases had to create new accounts for other countries, 23% were forced to open foreign online wallets. 20% complain about the inconvenience when converting rubles into foreign currency, and 15% have changed the region in digital services.
Nevertheless, due to the difficulties that have arisen, spending has not decreased, but rather increased. Percentage of gamers spending on games 5-10 thousand rublesincreased over the past six months from 23 to 32%. Also, compared to the previous year, the monthly number of users visiting online gaming resources increased by 32%.
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